Sereact Raises $110M Series B to Scale 'Robot Brain' VLAMs Across BMW, Daimler, and US Logistics

Stuttgart-based Sereact has closed a $110 million Series B led by Headline, with new participation from Bullhound Capital, Felix Capital, and Daphni alongside existing backers. The round, announced April 27, vaults the four-year-old company into the upper tier of European robotics startups and gives it the balance sheet to launch a long-telegraphed expansion into the United States warehouse market.

Sereact builds Vision-Language-Action Models (VLAMs) — the robotics analogue of the multimodal LLMs that have absorbed most of the AI capital cycle. Where a generative model maps a prompt to a string of tokens, a VLAM maps a camera feed and a natural-language instruction to a physical action plan. Sereact's twist is a predictive layer that lets a robot evaluate whether a planned grip will damage the object before its gripper closes, the kind of soft-failure intuition that has historically separated human pickers from automation.

The customer roster is the company's most credible asset. BMW Group, Daimler Truck, Mercedes-Benz, Bol, MS Direct, and Active Ants are running Sereact systems in production, and the company says more than 200 deployments have completed over a billion picks with human intervention required in roughly one of every 53,000 — a reliability figure that, if it survives independent audit, would put Sereact among the most production-hardened embodied-AI platforms in the world.

Founders Ralf Gulde (CEO) and Marc Tuscher (CTO), both former University of Stuttgart AI researchers, have walked a deliberately European funding path: a $5 million seed in 2023, a Creandum-led €25 million Series A in January 2025, and now $110 million from a syndicate that mixes Berlin, Paris, and San Francisco capital. Headline's lead role and Bullhound's entry signal an explicit US push — Sereact has flagged American logistics as the next frontier for its Cortex generation of models, which add a world-model simulation layer letting robots try multiple candidate actions in silicon before committing to one in steel.

The timing is sharp. Embodied AI funding hit a record pace in Q1 2026 as Sereact's domestic rival Figure scaled, and US warehouse operators reacted to a tight labor market by accelerating automation budgets. With a billion-pick production track record and a frontier model architecture that maps cleanly onto humanoid platforms, Sereact arrives in the American market with a story that Headline clearly believes is fundable several rounds further. The Series B is for scaling Cortex and shipping it through US distribution — the Series C, if the deployment curve holds, will be about humanoids.